Stay hungry Never Settle

Q1) Can you please share a little about your journey with FIIB?

My journey with FIIB has been really exciting. Apart from the great faculty we had, I got to know some amazing individuals I now call friends. It has taught me resilience, creativity, compassion, and teamwork. 

Q2) Please tell us how FIIB has helped you to bring change in you and helped in overall development.

A lot of credit goes to our faculty members and especially Dr. Sajeevan Rao (Marketing) & Mr. Santosh Sood (Advertising) for my personal and professional growth. I owe it to them for igniting my passion for Marketing and advertising which led to the professional journey I am on. 

Q3) Please tell us the role and responsibilities that you are leading at your company.

As Wavemaker is the agency on record for Mondelez, I am leading the e-commerce media for Mondelez. My responsibilities include business deliverables like GMV, ROI, and CAC along with User Journey orchestration and creating best practices from a media POV. 

Q4) How has the marketing role evolved in the E-commerce industry over the years?

E-commerce as a business has always been consumer-first and value-driven in India. It’s a dynamic industry and goes through consolidation every 10 years or so. Marketing has rapidly evolved post the pandemic. E-commerce marketing before the pandemic was looked at from electronics and mobile POV as these were the hot categories back then. Post-pandemic, the shift has happened to Grocery and it has given rise to Quick Commerce platforms like BlinkIt, Swiggy, Zepto & Dunzo. Marketing has moved from value-driven basket building to creating urgency and moments of consumption. This is an exciting space to be in. 

Q5) Please share a message you would like to convey to the FIIB community(students/management).

” Don’t be limited by your imaginations. It’s a bold world out there and full of opportunities. To quote my idol, Steve Jobs, You can’t connect the dots looking forward. Follow your heart and put in the hard work, the dots will somehow connect. Stay Hungry, Never Settle.” All the best for your future. You can reach out to me if you need any guidance in FMCG, Marketing, E-commerce, or Sales. Always happy to guide my fellow FIIBians.