Dr. Purnima Rao
Professor
Dr. Purnima Rao is an experienced researcher and academician with a demonstrated history of working in the higher education industry. She is skilled in Business Analysis, Coaching, Academic Writing, Data Analysis, and Strategic Planning. Dr. Rao holds a PhD in Finance from Malaviya National Institute of Technology, Jaipur, and an MBA in Finance. She is also a NET-JRF recipient of the University Grants Commission. Her research areas include Corporate Finance, SME Financing, Entrepreneurial Finance, and Capital Markets. Dr. Rao has worked as a guest faculty at IIT-Kota and has previous work experience at SMR Automotive Systems India Limited. Her last engagement was with the Sushant School of Business, Sushant University, Gurgaon. Many of her research papers have been published in international journals, all of which are Scopus-indexed as well as in ABDC. She has also served as a reviewer for the Emerald Journal. Among her educational interests are financial econometrics, security analysis, and research.
1. Narula, R., Rao, P., Kumar, S., & Matta, R. (2024). ESG scores and firm performance- evidence from emerging market. International Review of Economics and Finance, 89, 1170–1184. https://doi.org/10.1016/j.iref.2023.08.024
2. Kumar, S., & Rao, P. (2023). Failure of strategic risk management in a life insurance company in India. Journal of Risk Management in Financial Institutions, 16(1), 21–33.
3. Rao, P., Verma, S., Rao, A. A., & Joshi, R. (2023). A conceptual framework for identifying sustainable business practices of small and medium enterprises. Benchmarking, 30(6), 1806–1831.
4. Kumar, S., & Rao, P. (2023). The impact of climate risk on the insurance industry: Recent developments and emerging risk mitigation approaches. Journal of Risk Management in Financial Institutions, 16(2), 116–123.
5. Goodell, J. W., Kumar, S., Rao, P., & Verma, S. (2023). Emotions and stock market anomalies: A systematic review. Journal of Behavioral and Experimental Finance, 37, 100722. https://doi.org/10.1016/j.jbef.2022.100722
6. Verma, S., Rao, P., & Kumar, S. (2023). Is investing inherently an emotionally arousing process? Fund manager perspective. Qualitative Research in Financial Markets. https://doi.org/10.1108/QRFM-09-2022-0153
7. Narula, R., Rao, P., & Rao, A. A. (2023). Impact of ESG on firm value: A conceptual review of the literature. Journal of Social and Economic Development, 1. https://doi.org/10.1007/s40847-023-00267-8
8. Rao, P., Kumar, S., & Verma, S. (2023). Evolution and trends in entrepreneurial finance: Reflections and insights from COVID-19. Venture Capital, 1–36. https://doi.org/10.1080/13691066.2023.2210757
9. Yadav, M. P., Kumar, S., Mukherjee, D., & Rao, P. (2023). Do green bonds offer a diversification opportunity during COVID-19?—An empirical evidence from energy, crypto, and carbon markets. Environmental Science and Pollution Research, 30(3), 7625–7639.
10. Rao, P., Kumar, S., Chavan, M., & Lim, W. M. (2023). A systematic literature review on SME financing: Trends and future directions. Journal of Small Business Management, 61(3), 1247–1277.
11. Rao, P., Kumar, S., Lim, W. M., & Rao, A. A. (2022). The ecosystem of research tools for scholarly communication. Library Hi Tech. https://doi.org/10.1108/LHT-05-2022-0259
12. Rao, P., Goyal, N., Kumar, S., Hassan, M. K., & Shahimi, S. (2021). Vulnerability of financial markets in India: The contagious effect of COVID-19. Research in International Business and Finance, 58, 101462. https://doi.org/10.1016/j.ribaf.2021.101462
13. Goyal, K., Kumar, S., Rao, P., Colombage, S., & Sharma, A. (2021). Financial distress and COVID-19: Evidence from working individuals in India. Qualitative Research in Financial Markets, 13(4), 503–528.
14. Kent Baker, H., Kumar, S., & Rao, P. (2020). Financing preferences and practices of Indian SMEs. Global Finance Journal, 43, 100388. https://doi.org/10.1016/j.gfj.2017.10.003
15. Rao, P., Kumar, S., & Madhavan, V. (2019). A study on factors driving the capital structure decisions of small and medium enterprises (SMEs) in India. IIMB Management Review, 31(1), 37–50.
16. Rao, P., & Kumar, S. (2018). Reflection of owner’s attributes in financing decisions of SMEs. Small Enterprise Research, 25(1), 52–68.
17. Rao, P., Kumar, S., Gaur, V., & Verma, D. (2017). What constitutes a financing gap in Indian SMEs – Owners’ perspective? Qualitative Research in Financial Markets, 9(2), 117–131.
18. Kumar, S., Colombage, S., & Rao, P. (2017). Research on capital structure determinants: A review and future directions. International Journal of Managerial Finance, 13(2), 106–132.
19. Kumar, S., & Rao, P. (2016). Financing patterns of SMEs in India during 2006 to 2013-an empirical analysis. Journal of Small Business and Entrepreneurship, 28(2), 97–131.
20. Kumar, S., & Rao, P. (2015). A conceptual framework for identifying financing preferences of SMEs. Small Enterprise Research, 22(1), 99–112.
1. Presented paper on ‘Stock Market Anomaly Detection using Machine Learning’ at IIM Ahmedabad on 17th August 2023 and 18th August 2023.
2. Presented paper on ‘Do emotions drive Investment Decision-Making-Fund Managers Perspective’ in FRL at Elsevier on 22nd April 2022
3. Presented paper on ‘ERM Challenges and Opportunities in Insurance Industry’ at GCA on 5th March 2023
4. Presented paper on ‘SME Financing–Theoretical, Empirical and Contextual Approach’ in International Conference on Competitive Strategies in Emerging Markets at Ansal University on 6th & 7th March 2018
1. Associate Editor - International Research in Economics and Finance, Elsevier, ABDC-A
1. Open training programme on Demystifying Equity Markets on 15th October-18th October 2020
1. Prof. Y.K. Bhushan Most Influential Professor Award, 12th Annual World Education Congress on 21st July 2023.
2. Fellowship Awardee from University Grants Commission